Put Yourself in Your Audience Shoes
As professional speakers our audiences depend on us to provide them with a memorable experience. In order to do this, the speaker needs to follow some specific ground rules. Seasoned speakers may be aware of these but a reminder is always useful. Those thinking about or new to the speaking profession can start on the right path. These are just a few tidbits.
1. Know your audience. A little research can go a long way. If you take time to find information about your audience and the organization and use it in your speech, where appropriate, it enhances your credibility. No one speech is suitable for all audiences. Modification is crucial, with consideration given to various factors.
2. Be sure you have a clear beginning, middle and end. Do not leave your audience hanging as you move from point to point. They need to know where you are going and be able to easily follow you. Rewrite until it flows smoothly and conveys your message effectively.
3. Don’t dwell on or be repetitious on any point. Be sure all points are clear and repeat only for emphasis.
4. Look at your audience . Make eye contact from time to time but don’t dwell on any one person.
5. Make your delivery passionate. Let your feeling about the subject be obvious to your audience. Be aware of your intonation, enunciation and body language. Use emphasis in the right places. Always, always use proper grammar. Talk at a speed and volume that makes it easy for everyone to comprehend your message.
Practice! practice! practice! I video my presentations to get a good idea of how I am coming across to my audience. This allows me to check my speed, see if I am engaged with the audience, my facial expressions, and use of unnecessary words – the ums, you know, etc. As weak spots are identified, I work on those so they don’t carry over from speech to speech. This also builds my confidence.
Do all you can to make your presentation one that your audience will remember and be anxious tell others.
